Using only Adobe Illustrator, the challenge was to design a promotional giveaway poster for one of Chevy’s classic trucks. I chose to illustrate the 1971 Chevrolet Cheyenne, one of the brand’s most iconic and recognizable vintage models. The visual style of the poster was inspired by vintage promotional materials from that era, capturing a sense of nostalgia. For the text, I used a similar typeface featured in the Cheyenne’s original nameplate emblem, paired with a script font for the phrase “The Classic” to add a nostalgic touch. For the background, I selected color variations based on the truck’s paint scheme, creating a cohesive visual connection between the backdrop and the central focus of the poster: the Chevy Cheyenne.
Poster
